Breaking
New Listings (Natl.)412.6K
+3.4%WoW
30-Yr Mortgage6.41%
-22 bpsWoW
PropTech Funding (Q1)$2.8B
+11.2%YoY
NAR Membership1.46M
-2.1%YoY
Median DOM (Lux.)61 days
-5.0%YoY
Luxury Median (Natl.)$4.2M
+5.3%YoY
Brokerage Public

The Agency

Share
Agents2K
+19.0% YoY
Sales Volume$25B
annual
Net Agents · 30d+27
recruiting
Mkt Share
4 markets
Agent count · trailing 12 mo (thousands)LA-founded global luxury (Umansky) — lifestyle brand + franchising; aggressive coastal expansion.

What moved & why

Competitor WatchFrom Inman editorial

Mauricio Umansky's The Agency pairs a lifestyle brand with rapid franchising. Strong in LA luxury (Beverly Hills, Malibu) and expanding into South Florida, it competes for boutique-minded luxury agents and is a frequent Competitor Watch entity in CA markets.

Mauricio Umansky's The Agency pairs a lifestyle brand with rapid franchising. Strong in LA luxury (Beverly Hills, Malibu) and expanding into South Florida, it competes for boutique-minded luxury agents and is a frequent Competitor Watch entity in CA markets.

Related coverage