Brokerage Public
The Agency
Agents2K
+19.0% YoY
Sales Volume$25B
annual
Net Agents · 30d+27
recruiting
Mkt Share—
4 markets
Agent count · trailing 12 mo (thousands)LA-founded global luxury (Umansky) — lifestyle brand + franchising; aggressive coastal expansion.
What moved & why
Mauricio Umansky's The Agency pairs a lifestyle brand with rapid franchising. Strong in LA luxury (Beverly Hills, Malibu) and expanding into South Florida, it competes for boutique-minded luxury agents and is a frequent Competitor Watch entity in CA markets.
Mauricio Umansky's The Agency pairs a lifestyle brand with rapid franchising. Strong in LA luxury (Beverly Hills, Malibu) and expanding into South Florida, it competes for boutique-minded luxury agents and is a frequent Competitor Watch entity in CA markets.
