Breaking
MLSA 2nd major MLS says it will shut off Zillow's listing feed•MERGERCompass–Anywhere consolidation pushes combined Hamptons listing share past 40%•OPINIONZillow economist: Compass just told you who benefits from private listings•RATES30-year fixed eases 22 bps to 6.41% as lock-in effect softens•MOVESDouglas Elliman wins Samantha Behringer back; two Sag Harbor producers cross from Compass•FUNDINGPropTech funding up 11% YoY in Q1 to $2.8B as AI tooling drives recruiting•MLSA 2nd major MLS says it will shut off Zillow's listing feed•MERGERCompass–Anywhere consolidation pushes combined Hamptons listing share past 40%•OPINIONZillow economist: Compass just told you who benefits from private listings•RATES30-year fixed eases 22 bps to 6.41% as lock-in effect softens•MOVESDouglas Elliman wins Samantha Behringer back; two Sag Harbor producers cross from Compass•FUNDINGPropTech funding up 11% YoY in Q1 to $2.8B as AI tooling drives recruiting•
Inman
7
New Listings (Natl.)412.6K
+3.4%WoW
30-Yr Mortgage6.41%
-22 bpsWoW
PropTech Funding (Q1)$2.8B
+11.2%YoY
NAR Membership1.46M
-2.1%YoY
Median DOM (Lux.)61 days
-5.0%YoY
Luxury Median (Natl.)$4.2M
+5.3%YoY
← Back to ArticlesShare
Industry

The Real Brokerage net-added 156 agents in 30 days. Teams keep citing the tooling.

Economics opened the door; the AI-forward tech stack is increasingly what closes the recruit.

Daniel ReyesExecutive EditorMay 26, 2026 4 min
Ask Inman about this story

The Real Brokerage continues to out-recruit the field, adding a net 156 agents over the past 30 days, with the strongest pull in South Florida.

The economics — attractive splits and equity — get teams in the room. Increasingly, leaders say, it's the AI-forward tooling that gets them to sign. "It feels like the platform is doing work for me, not the other way around," one team lead who recently moved told Inman.

For incumbents, the lesson is uncomfortable: tooling is now a recruiting weapon, not a back-office line item.