Hilton & Hyland CEO on the brand's bold expansion into Florida
The storied Los Angeles luxury brokerage is planting a flag in Florida — a bet on wealth migration and the South Florida luxury boom.
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A storied Los Angeles luxury house is following the money east, opening in Florida to chase the same wealth migration reshaping Palm Beach and Miami Beach.
The expansion is a bet that the South Florida luxury boom has room to run — and that an LA luxury brand can translate to a market with very different rhythms.
For incumbents in Palm Beach and Miami Beach, it's one more well-capitalized competitor for the same finite pool of trophy listings and top producers.
